Career & Credits

Heading the content team across branding and performance. Runs in-house celebrity campaigns and brand films for names like Rajpal Yadav and Tanya Mittal, and moved CTR from 0.6% to 0.9% while lifting hook rate 18% to 40%.

Took ad scripts all the way to finished films. Writing, shooting and editing, end to end.

Campaigns and ad scripts for high-impact brands including Jio, Emami, Crompton and Cartamundi.

Sketch and gag writing for Sony TV's comedy show "Madness Machayenge", starring Huma Qureshi and Harsh Gujral.

Story, screenplay and dialogue for the web series "Ye Saali Naukri" by Civic Studios, now on Amazon MX Player. Grew the subscriber base around 200% and acted in most of the channel's releases.

Wrote flagship TSP properties like Rabish ki Report, Frank Office Trips and Googly. Created the viral character "Action Kumar", interviewed Kartik Aaryan, Ayushmann Khurrana and Ananya Pandey, and pulled 35 to 40M views a video. Represented TVF at Comic-Con and Social Nation.

Scaled two YouTube channels, Frustrated Filmmakers and Crazy Indians, and hit 13M views with shares from Akshay Kumar and Huma Qureshi.

500+ live shows across India and abroad. Three seasons of The Great Indian Laughter Challenge (the youngest in Season 3), 4× Best Comedian on Star Plus, and Radio Mirchi's Top 10 Comedy King.